JOB DETAILS:

About Victory Group

Victory Group is a regenerative, tech-driven, vertically integrated aquaculture platform farming and selling tilapia in East Africa.

Victory runs all aspects of the tilapia value chain – farming inputs, milling feed, cultivating broodstock and eggs, hatching fingerlings, growing mature tilapia, processing fish, running cold-chain distribution, and retailing produced fish throughout Kenya, Rwanda, and more.

Victory deploys innovation at each step of the way – from indigenous feed inputs to drone-based egg transport to data-driven stocking algorithms – striving to serve the most affordable, sustainable animal protein on the planet.

And Victory continues to accelerate, qualifying as one of Africa’s Fastest-Growing Companies for three years running (per Statista and Financial Times). Victory is now comprised of three businesses: Victory Farms (tilapia farm in Kenya), Kivu Choice (tilapia farm in Rwanda), and Samakgro (feed mill in Kenya).

Key Responsibilities

• Successfully deliver the set targets month-over-month by taking ownership and ensuring the same through the chain of ownership in the sales department.
• Replicate existing processes in new settings; set up teams to consistently execute with operational accuracy.
• Train their team to ensure the commercial organization is strong enough to meet future growth.
• Implement tracking and ownership mechanisms along the value chain that promote low spoilage and variances
• Operate a sales incentive system, with strong understanding among the team.
• Use of data to forecast market behavior relevant to our business (competitor movements, customer insights, pricing, etc.); find market opportunities based on backcasting and forecasting.
• Organizing marketing campaigns in the different regions to increase market awareness of the products; promote the visibility and reputation of the products and brand.
• Communicate regularly with senior management about the status of projects and issues that could impact performance.
• Negotiate contracts and leases with vendors, suppliers, and other third parties, as related to commercial efforts.

Required qualifications

• 10+ years of experience in sales
• Leadership ability and dedicated learning mindset – able to replicate processes in a new environment.
• Impeccable track record of integrity, with ability to demonstrate through objective validation (e.g., data tracking and reports preparation across production, logistics, and commercial departments).
• Proven track record of exceeding sales targets and achieving revenue growth.
• Proven track record of operating within departmental budgets.
• Excellent communication, interpersonal, and relationship-building skills.
• Proficient in Microsoft Office Suite (Word, Excel, PowerPoint).
• Excellent time management and organizational skills.
• Ability to work independently and as part of a team.
• Strong analytical and problem-solving skills.
• Fluency in written and spoken English.

Preferred Qualifications

• Bachelor’s degree in a business field, economics, or psychology
• Strong negotiation and persuasion skills.
• Strong ability to train and motivate a team.

Why Join Us?

• Mission: Victory tilapia is among the world’s most affordable and sustainable animal proteins. We believe that we provide the protein solution for Africa – and do it with a regenerative model, where company, consumers, and environment all benefit.
• Growth: Victory has maintained its place among the fastest-growing companies on the continent. The company, your role, and our collective impact will continue to rise.
• Development: A role at Victory means structured pathways for your professional development – opportunities to learn new skills, broaden your responsibility, and grow your role scope with the company scale.

Please send your CV and Cover Letter to samc@victoryfarmskenya.com