JOB DETAILS:
Responsibilities and Duties
• Conduct market research and analysis to evaluate trends, brand awareness and competition ventures.
• Organize and oversee campaigns, direct marketing and promotional events.
• Produce creative content. Write copy and proofread for diverse marketing distributions (brochures, press releases, website material, campaigns etc.).
• Generate qualified leads that are processed as new opportunities and sent to the sales team in the CRM system.
• Reach out to prospects via telephone, email and personal visits to qualify leads.
• Initiate and control surveys to assess customer requirements.
• Monitor business development performance and return on investment using various metrics and submit weekly reports for management.
• Convey summarized key findings from business development activities to the rest of the team to help identify business needs, understand pains, position our company as a compelling solution and refine our communications.
• Perform other duties as assigned

Requirements
Knowledge, Skills and Abilities
• Exceptional communication skills– both written and verbal– and the ability to build a genuine rapport with prospects.
• Driven and resourceful in finding new approaches to ensure company’s message is resonating with potential customers.
• Ability to problem-solving and identify process efficiencies and improvements.
• Familiarity or ability to quickly learn systems and tools.

Education and Experience
• Bachelor’s Degree in Information Technology with Marketing & Business Development.
• 2-3 years of experience in Business Development of Information Technology Products / Services & Lead Generation is mandatory.
• Experience with CRM tools.