B2B Digital Marketing Manager

at Project Growth
Location Dar es Salaam, Tanzania, United Republic of
Date Posted September 28, 2023
Category IT / Information Technology
Sales and Marketing
Job Type Full-time
Currency TZS

Description

As a B2B Digital Marketing Manager, you will play a pivotal role in enhancing our online presence, expanding our digital footprint, and fostering strong relationships within the B2B landscape. Leveraging your expertise in social media strategies, content creation, and audience engagement, you will drive our brand forward by creating captivating campaigns and meaningful interactions.

Responsibilities:

  • Develop and execute effective B2B digital marketing strategies to drive engagement, leads, and brand awareness.
  • Curate and create compelling content for social media platforms tailored to our B2B audience.
  • Manage and maintain various social media accounts, consistently posting relevant and engaging content.
  • Collaborate with cross-functional teams to align digital marketing initiatives with overall business objectives.
  • Monitor and analyze social media metrics and KPIs to identify trends, optimize content, and measure campaign success.
  • Utilize your expertise in creating visually appealing and attention-grabbing content, including moving pictures and other multimedia formats.
  • Research and stay up-to-date with industry trends, competitor activities, and emerging technologies to identify opportunities for innovation.
  • Foster relationships with key B2B stakeholders, influencers, and partners to amplify our brand's reach.
  • Stay informed about the latest trends in B2B marketing and recommend adjustments to strategies as needed.
  • Manage social media advertising campaigns, ensuring effective targeting and optimization.

Required profile for job ad : B2B Digital Marketing ManagerRequirements

  • Proven 6 years of experience in digital marketing with a focus on B2B engagement.
  • Demonstrated success in increasing social media followers, engagement, and brand presence.
  • Expertise in crafting compelling and visually appealing content, including moving pictures and multimedia elements.
  • Proficiency in social media management tools, analytics platforms, and marketing software.
  • Strong project management skills with the ability to manage multiple initiatives simultaneously.
  • Excellent written and verbal communication skills.
  • Strategic thinker with the ability to translate business goals into effective digital strategies.
  • Self-motivated, creative, and adaptable, passionate about staying current on industry trends.
  • Experience in D2C CPG or B2B marketing is preferred.
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