We are seeking a motivated individual with 2–3 years of experience in digital marketing, user support, or app-related roles. This position focuses on executing marketing or CVM campaigns, ideally for mobile apps or digital platforms.

Educational requirements:

• Bachelor’s degree in Business, Marketing, Computer Science, Information Technology, or a related field.

Core responsibilities

• Execute user acquisition campaigns across digital, social, and traditional channels.

• Implement engagement strategies including:

  • Push notifications

  • Rewards

  • Gamification

  • Loyalty programs

• Run BTL, ATL, and CVM activities to boost adoption and user stickiness.

• Support marketing efforts with campaign materials, event execution, and user communication.

• Collect and analyze user data from analytics tools to inform decisions.

• Monitor market trends and compile competitive insights.

• Identify and escalate adoption or engagement challenges.

• Collaborate cross-functionally on Super App projects and timelines.

• Support mini app integration and testing to ensure smooth functionality.

• Assist in resolving technical, design, and experience-related issues.

• Recommend and implement UI/UX enhancements for better navigation and usability.

• Promote features like gamification and personalization to position the app as a lifestyle platform.

• Ensure accessibility features for all user segments.

• Deploy marketing campaigns (ads, activations, events) to drive visibility.

• Run educational and CVM initiatives such as:

  • Tutorials

  • Demos

  • Targeted communications

• Manage content distribution across platforms for consistent messaging.

• Support iterative testing and feature optimization based on feedback.

• Execute enhancements to improve user journey and app performance.

Core competencies

• Proficiency with analytics tools (e.g., Google Analytics, Excel, SQL) to track and report user data.

• Familiarity with mobile app ecosystems (iOS, Android) and basic testing processes.

• Basic knowledge of content management or digital marketing platforms for campaign execution.

• Strong analytical and problem-solving skills.

• Excellent communication and interpersonal skills.

• Ability to work collaboratively in a cross-functional team.