We are looking for a motivated Sales Officer to promote and sell agricultural machinery. The role
involves identifying customers, conducting product demos, and meeting sales targets while
supporting farmers with suitable mechanization solutions.

KEY RESPONSIBILITIES   

• Drive sales of agricultural machinery (tractors, planters, sprayers, harrow, etc.) within assigned territories.
• Identify and engage prospective customers including individual farmers, cooperatives, and agro-dealers.
• Conduct product demonstrations and provide technical support to clients.
• Build and maintain strong relationships with existing customers to ensure repeat business.
• Monitor market trends, competitor activities, and customer preferences to identify opportunities.
•  Meet or exceed monthly and quarterly sales targets.
• Collaborate with the technical, logistics, and finance teams to ensure seamless customer experience.
• Prepare and submit regular sales reports and forecasts.

QUALIFICATIONS   

• Diploma or Bachelor's degree in Agriculture, Agribusiness, Mechanical Engineering, Sales &
  Marketing, or related field.
• Minimum 2 years of experience in sales, preferably in agricultural machinery or equipment.
• Sound understanding of agricultural practices and machinery operations.
• Proficient in customer engagement, negotiation, and closing sales.

SKILLS AND COMPETENCIES:

• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.
• Technical aptitude for demonstrating machinery features and benefits.