(i)       To develop the board’s business and marketing strategy;

(ii)     To monitor the performance of the Board’s marketing initiatives to see if key performance indicators are being achieved;

(iii)    To develop marketing programs with quantifiable and objectives to measure results;

(iv)   To plan and oversee the design and production of all promotional aids and materials for distribution locally and overseas;

(v)     To decide on the various means of distribution of promotional aids;

(vi)   To coordinate the participation in various promotional campaigns and trips, trade fares and educational tours;

(vii)  To oversee the compilation and maintenance of up to date tourism data base and to prepare the quarterly and annual reports;

(viii)   To initiate and coordinate domestic tourism awareness campaigns;

(ix)   To coordinate market and product research;

(x)     To monitor and coordinate the relationship of tourism stakeholders both overseas and locally;

(xi)   To prepare and to monitor the overall marketing and business development budget;

(xii)  To keep abreast with and maintain the Board’s compliance with all public statutes, laws and policies related to intellectual property, copyright and trademarks;

(xiii)To analyse market trends, recommend changes to marketing and business development strategies;

(xiv)  To supervise staff under the marketing directorate;

(xv)To develop marketing programs with quantifiable and objectives to measure results;

(xvi)  To plan and oversee the design and production of all promotional aids and materials for distributions locally and oversea;

(xvii)To decide on the various means of distribution of production aids;

(xviii)  To coordinate participation in various promotional campaigns and trips, trade fairs and educational tours;

(xix)  To initiate and coordinate domestic tourism awareness campaign;

(xx)To monitor and coordinate relationship of tourism stakeholders both overseas and locally;

(xxi)  To oversee and monitor all Digital Marketing activities through Digital Marketing Command Centre and its implementation.

(xxii)To perform any other duties related to his/her field as assigned by the Managing Director General.

Master’s Degree in Marketing, Business Administration/Commerce  in Marketing, Tourism, Cultural Anthropology and Tourism , International Business, and Marketing or equivalent qualification awarded by the recognized Higher Learning Institutions. The Master Degree must be directly related to Bachelor Degree/Advanced Diploma.