About the job

The Senior Brand Manager will be responsible for overseeing and managing the brand strategy for the holding company's various businesses in Tanzania. This individual will work closely with cross-functional teams to ensure that all marketing and branding efforts are cohesive and consistent across the organization.

The Senior Brand Manager will play a key role in driving the success of the company's brands and will be expected to have a deep understanding of the market and the competition.

Responsibilities:

• Develop and execute brand strategies that support the company's overall business objectives
• Collaborate with cross-functional teams to ensure that all marketing and branding efforts are cohesive and consistent across the organization
• Conduct market research to gather insights and stay up-to-date on industry trends and competitors
• Develop and implement brand guidelines to ensure that all branding materials align with the company's overall brand image
• Manage relationships with external agencies and vendors to ensure that all branding efforts are on strategy and within budget
• Oversee the development of marketing materials, including websites, social media content, and other promotional materials
• Analyze and report on the effectiveness of branding and marketing campaigns

Qualifications:

• Bachelor's degree in marketing, business, or a related field
• A minimum of 5 years of experience in branding and marketing, with a strong focus on strategy development
• Strong project management skills and the ability to manage multiple projects concurrently
• Excellent communication and presentation skills
• Strong analytical and problem-solving skills
• Experience working in a fast-paced, dynamic environment
• Experience in the education, commercial printing, or electrical trading industries is a plus
• Fluency in English and Swahili is required.